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More Than Math: Dr. Johanna Peetz on Why the Future of Female Finance is Behavioural
“Talk to your girlfriends. Decode the TFSA. Start investing. There is a massive world of financial knowledge out there just waiting to be explored, go claim it.” ⎯ Dr. Johanna Peetz We are witnessing the absolute pinnacle of the financial era, with the excessively hyperbolized ‘finance-bro’ mindset losing its grip, and paving the way for women to redefine wealth on their own terms. But true financial empowerment goes deeper than math. In our conversation with Dr. Johanna Peet
aara
7 days ago6 min read


Closing the Gender Investing Gap: Why It Matters More Than Ever
Women today are earning more, saving more, and living longer than ever before. So why are we still investing less?
aara
Apr 12 min read


Investing is a Form of Self-Trust
Investing might seem risky, but what if not investing is even riskier?
aara
Apr 11 min read


The Problem Isn’t Confidence, It’s Access
Have you ever felt like financial advice wasn’t speaking to you? Well, you’re not alone. But you don’t need to change who you are. The system needs to meet you where you are. It’s easy to say women lack confidence with money, but that’s not the real issue. For centuries, women were excluded from the financial world entirely. Although we’ve gone from not being allowed to open our own bank accounts to holding leadership roles in major stock exchanges, most financial tools and a
aara
Apr 11 min read


Boundaries are Hot: Love, Money & Knowing Where to Draw the Line
Modern love is fabricated with every substantial 'how-to' guidebook on winging things with your potential twin flame, to BuzzFeed Quizzes about guessing which age you will meet them at based on your ideal 'Panera Bread' order.
aara
Apr 13 min read


Why a Budget is Actually a Self-Care Tool
What if we treated budgeting less like a punishment and more like an act of self-care?
For many women, “budgeting” brings to mind spreadsheets, stress, and strict rules. But budgets are a tool for empowerment; taking control of your finances is not restrictive, it’s freeing. In a time when money is the leading cause of stress for Canadians, a budget can bring you clarity and peace of mind, helping you make smarter financial decisions regardless of your income or goals.
aara
Apr 12 min read


The Cultural Convenience of Spending is Not Cute
While heading to the gym yesterday, to hit my classic, and rather uncomplicated set of biceps, triceps and back (I know, a heated debate for the gymbros), my friend noticed something peculiar after we passed the scanner. “Why would you waste one whole minute opening your gym app to scan your membership pass?” “Huh?” Baffled is an appropriate word to use here I believe. An analytical discussion fit for the four oak-studded walls of policy-making rooms was taking place at the e
aara
Feb 253 min read


Can Pinterest Manifest my Wealth or Do I Actually Need a Budget?
Browsing through Pinterest is like jumping into a parallel universe. Vision boards full of Parisian apartments, six-figure careers, and...
aara
Oct 5, 20252 min read


Labubus: The Mascot of Overconsumption
The surge of emotional support plushes and cotton-stuffed dolls is not recent, as we have already observed with Jelly-cats around two...
aara
Sep 5, 20253 min read


Is It Retail Therapy or Avoidance Spending?
Have you ever wondered why buying something can feel so good? We’re all guilty of making the occasional unplanned purchase to make...
aara
Aug 28, 20252 min read


The Economics of the “Hot Girl Walk”
You may have heard of the “Hot Girl Walk,” you may have even taken one, but you’ve probably never thought about the economics behind this...
aara
Aug 27, 20252 min read


A beautiful storm: Suvi on Power, Finance & the Feminine Edge
“Be ruthless. Don’t make excuses for yourself. I think that, as soon as the idea pops in your head - its there for a reason. It wouldn’t...
aara
Aug 25, 20255 min read


Money Talks, and She’s Finally Got a Mic
In many parts of the world, when a woman embarks on the path of marriage, she doesn't just leave with memories: she leaves with gold....
aara
Aug 18, 20253 min read
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