A beautiful storm: Suvi on Power, Finance & the Feminine Edge

“Be ruthless. Don’t make excuses for yourself. I think that, as soon as the idea pops in your head - its there for a reason. It wouldn’t have popped in your head if you weren’t meant to accomplish it; we don’t have these big dreams for no reason. They enter our hearts, and they enter our minds because we were meant to accomplish them. Ideas are rentals in our minds”

—Suvi Sharma

Some women do not simply enter a room; they shift its rhythm and magnitude to the core. Suvi does just that. A creator, entrepreneur, and an architect of her own path in this society that embodies patriarchy, Suvi is the kind of woman who doesn’t wait for a seat at the table, but rather brings her own, sets it on fire, and recreates something from the ashes.

In a world that expects women to be digestible and palatable, she chooses clarity over comfort. With the surge of her luxury jewelry brand: Silver’s Wind, which is based in Edmonton, Canada, Suvi is not simply designing statement pieces: she is crafting an ethos, one rooted in intention and a voice for women.

In our conversation, and our first interview feature for aara, this amazing female entrepreneur shared what it means to lead without apology. We talked about money as freedom, ambition as self-trust, and the quiet power of striving towards finding financial meaning in a world that solely fits the cookie cutter archetype of men.

This isn’t just an interview: it is an invitation to think bigger, and a reminder that trusting your instincts as a woman, especially in an entrepreneurial space is the most radically beautiful thing to do.

The Wind’s Whisper

Being born in India, Suvi moved to Abbotsford, British Columbia with her family at the age of 9: a place that would thereafter, shape her primary understanding of identity, resilience, and the drive to help her family with a string bracelet in her hand. “My family is well-educated and skilled,” she tells aara, “but they couldn’t really find good work in Abbotsford because people weren’t taking them seriously as Indians.” The adjustment was tough, but when her younger brother was born with a cleft palate, there were new financial realities to navigate.

Something I have personally inculcated as a 20-year old from all the brilliant young women I have met, may they be entrepreneurs, young lawyers just starting out, or even other ambitious young women my age, is that they all have a ‘save the world’ sentiment embedded within them. This is exactly what Suvi’s journey holds: a muse for young women to be whatever they want to be, on their own terms.

“I remember thinking, ‘I need to do something. I’m the eldest Desi daughter, this is on me.’” So she started crafting bracelets from beads she found at local thrift stores and selling them during recess. “It wasn’t a huge amount of money, but to 12-year-old me, it felt noble,” she says. “I like to think that was my first brush with entrepreneurship, and it’s always been a part of me since then.”

Cut to today, Suvi is the founder of Silver’s Wind, a luxury jewelry brand that merges beautifully plated statement pieces with a narrative that serves as an inspiration for every woman that has a fire ignited inside her. Her path to entrepreneurship was definitely not linear, as she told aara, and that is exactly what makes her story even more powerful.

More than just a brand: A statement.

From the exterior, Silver’s Wind is a luxury jewelry brand. But to Suvi, it’s her baby. Her heartbeat. “Content creation, I love it, but Silver’s Wind is what I live and breathe every day,” she says. “It’s what makes me feel most like myself.”

Still, the dual-focus between her brand, and her content creation has not always been easy, especially when the world loves to reduce multidimensional women to a single aesthetic. “People in the professional world say things like ‘Oh, she’s just an influencer,’” she recalls. “There’s this undertone of ‘pretty girl, airhead energy,’ and I resent that. I’ve studied and understood business for years. I know what I’m doing.”

The duality, being both, the force and face behind the brand is what makes Silver’s Wind such an inspiration for women in the entrepreneurial and financial space. Unlike traditional jewelry brands that emphasize models and trend cycles, Silver’s Wind names it’s pieces after successful women who you don’t hear about in the media: women who code, build, lead, and dream. “These are the stories that need to be shown,” Suvi insists.

Their latest jewelry campaign, for example, is inspired by a 25-year-old brilliant software engineer who, at just 19, wrote code for Google and launched a robotics curriculum across the UAE, all while being a ballet dancer. “What we need right now are more visible role models who are building things, sparking ideas, and changing systems. That’s why we feature these women in our campaigns instead of traditional influencers. We know young girls are watching; and now more than ever, we need them to know that they can be more than just their looks.”

This ethos aligns with aara’s own vision: to spotlight women who lead with purpose and substance. Like aara, Silver’s Wind believes that the most powerful kind of beauty is rooted in authenticity, and the most meaningful kind of success is the kind that lifts others up with you.

The Direction of the Wind

As for what’s next, Suvi is dreaming big, unapologetically. “When I close my eyes, I see rooms full of women leaving our workshops in tears because they feel seen. They’re working on something that matters to them, and they’re not blinded by fear.”

She doesn’t want Silver’s Wind to be just another jewelry brand. She wants it to be a force. A movement: one that lives at the intersection of beauty, power and, access.

“I think back to my 12-year-old self,” she says. “Entrepreneurship has always lived inside me. But when a business is rooted in community good, I believe it’s never bound to fail”.

At aara, we couldn’t agree more. We are proud to spotlight Suvi not just because of what she has built, but how she is building it: with heart, purpose, and a kaleidoscopic preview of what women in charge can do. In a financial world that is built for men, and by men, aara wants to reimagine what power looks like; we are done playing by outdated rules.

These are not just evolution stories, but rather blueprints, battlecries, and ribbon-embossed love letters to women who dare to do things differently.