Despite gains in education and workforce participation, women continue to navigate a financial system that wasn’t built with their realities in mind. From the persistent wage gap to the impact of unpaid caregiving, longer life expectancy, and a lack of accessible, inclusive financial education, the system presents persistent challenges. Many financial tools and platforms remain generalized, often ignoring many aspects of women’s lives—like nonlinear careers, systemic inequalities, and cultural expectations around money. As a result, women are more likely to experience financial stress, lower confidence when it comes to money management, and fewer opportunities to build long-term wealth. What’s missing is a more thoughtful, responsive approach to personal finance—one that doesn’t just aim to catch women up, but centers their needs from the start.