The Economics of the “Hot Girl Walk”

You may have heard of the “Hot Girl Walk,” you may have even taken one, but you’ve probably never thought about the economics behind this viral trend.

If you’ve spent any time scrolling on TikTok or Instagram Reels this year, it’s likely that at some point you came across a video of someone on a #hotgirlwalk. Just in case you haven’t, let me give you the rundown. According to the trend’s founder, Mia @exactlyliketheothergirls, a hot girl walk consists of walking 6.5km (4 miles) while listening to motivational music or a podcast, and reflecting on three key things: gratitude, your goals, and how hot you are. Pretty straightforward!

Of all the investments you make in your life, investing in your physical and mental health will be one of the most rewarding. But as walking becomes the wellness and self-love trend of the decade, it has also become a subtle flex of privilege. Consider some hidden costs TikTok creators don’t mention: the $150 sneakers, a $200 matching athleisure wear set, and a trendy $8 matcha to reward yourself halfway.

This morning, I went on a popular hike just outside the city – I walked roughly 6km, listened to my favourite motivational podcast, and did some productive self-reflection. Sure, I wore an old pair of running shorts and a last year’s Sun Run t-shirt, which didn’t look very aesthetic, but doing something for my health this morning felt fantastic. The most expensive part of my hot girl walk today was my time (and a coffee for my efforts). 

Your hot girl walk might not look the same as your favourite TikTok creator’s, but what you get out of it can be. Reclaiming simple, free habits might be the most subversive financial act of all. Health is equally an investment of time, so when money is tight, try taking a hot girl walk. Throw on those old gym clothes, find a free podcast, and remember how hot you are.